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Selling with Confidence

Seller’s Guide

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How To Successfully Sell Your Home

Selling your home is a significant decision and we’re here to guide you through every one of the many decision points. Here are the general steps to prepare, present and price your home. 

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1. Understand

Agreement & Goals

  • Your Goals and Timeline: Our first step is to understand your unique goals and what you’re looking for in an agent partner.

  • Listing Agreement: When we decide to work together, we explain the value of the listing agreement - how it protects and benefits you. This secures our services for you.

  • Communication Style: Schedule regular touchbase meetings.

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2. Walk Through

Selling Strategy
  • Property Assessment: Conduct a thorough walk-through of your home and property to assess its current condition.
  • Market Dynamics: Analyze current inventory and market dynamics to position your home competitively.
  • Preparation Plan: Set a tailored plan for preparation and launch to enhance your home's appeal.
  • Compass Concierge: Consider enrolling in Compass Concierge to cover upfront costs for staging and improvements, which can increase your home's market value.
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3. Prepare

Seller Preparation
  • Danna Team Playbook: Utilize our proprietary playbook, which includes a project list, vendor information, and a preparation calendar.
  • Compass One: Organize all your transaction deal contacts (title, escrow) and key decision milestones in one place.
  • Pre-Inspection: Conduct a pre-inspection of the home to identify any potential issues.
  • Paperwork: Begin necessary paperwork, including Title and MLS forms, to list your home for sale.
  • Luxury Home Enhancements: For high-end properties, consider luxury-specific upgrades such as designer staging, custom landscaping, and high-end finishes to appeal to discerning buyers.
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4. Position

Home Marketing
  • Marketing Plan: Activate your customized marketing plan as we install staging to highlight your home’s best features.
  • Photography & Materials: Conduct professional photography, drone footage, 3D virtual tours, and high-quality marketing materials to share your property in the marketplace.
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5. Price

home pricing
  • Listing Price: Confirm your listing price just before listing on the NWMLS. We continuously review updated inventory and market dynamics to advise competitive pricing.
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6. Launch

Listing Debut
  • Market Debut: Your house is officially on the market. Host open houses to attract potential buyers.
  • Network Sharing: Share your listing with our extensive network for maximum exposure.
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7. Communicate

Stay Informed
  • Regular Updates: Receive consistent updates on the progress of your sale.
  • Follow-Up: We diligently follow up with buyer agents, review offers, and qualify potential buyers.
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8. Negotiate

Smart Negotiation
  • Terms & Offers: We negotiate terms and confirm buyer financing. You review and sign the best, qualified offer.
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9. Under Contract

Smooth Transactions
  • Inspections & Appraisals: Coordinate necessary inspections and appraisals. Escrow manages scheduling for both parties' signings.
  • Luxury Coordination: Manage specialty services, such as fine art handling, custom furniture moving, and private security if required.
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10. Closing

Finalizing the Sale
  • Final Steps: Buyer conducts a final walk-through. Review the final settlement statement as Escrow records the transfer of title.
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11. Sold

Successfully Sold
  • Final Preparations: Remove personal items and prepare for the transfer to the buyer. The County records the transaction documents.
  • Legacy Planning: For luxury sellers, discuss future real estate strategies and potential tax implications of the sale.
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12. Celebrate

Cheers to Your Success!
  • Completion: Receive buyer funds and complete the key transfer to the new homeowner.

Ready to Sell Your Home?

Maximize Your Home’s Value

Selling your home is a journey, and we’re here to make it as smooth and successful as possible, especially when it comes to showcasing and maximizing the value of your property.

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Get in Touch

The Danna Team

(425) 652-7055

Trey Danna

(425) 652-7055
[email protected]

Valerie Danna

(206) 565-7185
[email protected]

Branch Office

700 110th Ave NE, Suite 270
Bellevue WA 98004

Home Office

18051 Normandy Ter SW
Normandy Park WA 98166

Get in Touch

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Get in Touch

The Danna Team

(425) 652-7055

Trey Danna

(425) 652-7055
[email protected]

Valerie Danna

(206) 565-7185
[email protected]

Branch Office

700 110th Ave NE, Suite 270
Bellevue WA 98004

Home Office

18051 Normandy Ter SW
Normandy Park WA 98166